In a recent survey of the UK business market, the overwhelming majority of CEO’s and Business Owners say IP management is vital to the success of their companies. In addition, they also said managing and monetizing their IP assets is becoming more important. Yet over 60% admitted they did little to maximize their IP income opportunities. Forrester research estimates that US businesses waste over $1 trillion annually by failing to capitalize on the full value of their IP through licensing partnerships.

Intellectual property is now the biggest part of value creating of companies around the world. Virtually all businesses have IP which is critical to their on-going success. Developing skills in IP are just as important to a business owner as developing skills in financial or legal administration.

Your business uses and generates IP that is an integral part of your competitive advantage. Your IP is an important asset and effective IP management is essential to your business’s survival and growth.

Licensing4Profits is offering a free e-Course: 7 Ways to Build Your Business with Licensing. Your business IP is a revenue generating asset. Yet it’s an asset you may not be using to its full revenue potential. During this e-course, you’ll learn about 7 ways you can use licensing to get the most out of your business IP. You learn how to use it to launch new products, create revenues, get financing, start a new business, stand out from the competition and much more.

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Click here to sign up for this free e-course.

Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid’s action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events.  He’s a published writer with articles appearing in several prestigious trade magazine including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.

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