Author Archives: Rand Brenner

About Rand Brenner

Mr. Brenner has over 30 years IP management and licensing experience with various industries including consumer products, food, entertainment, software,health technology, medical devices and digital media. He has led international licensing programs as both licensee and licensor, and through consulting projects focused on strategy and management, outbound / inbound licensing initiatives, and IP audits and due diligence.. He has developed and managed deals with Fortune 1000 companies including Universal Studios, Fox Interactive, Sony Pictures, Dow, Cargill, SmithKline Glaxo, Ranir, Coca Cola, Kellogg’s, Hasbro, Mattel, and others. He is a public speaker and published writer, and has taught classes at the university level. His speaking events have included UC Irvine, Tritech/SBDC, Irvine Chamber, Fast Start Studios, ICFO Investors Conference, San Diego Investment Conference, Westlaw Legal Center (NYC), National Speakers Association, and the Hong Kong FilmArt Expo. He has written several articles on licensing intellectual property which have appeared in the Licensing Journal, Intellectual Property Magazine, and License India.

3 Reasons Why Licensing “In” is a Great Way to Build Your Business

Many of the largest global companies sit on billions of dollars of valuable market ready intellectual property. Their challenge is not having the internal resources and patience to bring these technologies into the commercial marketplace. And this offers great opportunities for startups and small businesses to license a market ready technology with big market potential. […]

How to Use Licensing to Scale Up Your Revenues

A cyber security company with a patented technology for software switched to a licensing model when their market shifted and became more competitive as larger companies entered the market. Recognizing the rapidly changing market, instead of continuing to compete directly with bigger cyber protection companies, they sold off their hardware and technology assets and phased […]

How to License Your Medical Device Technology

Last month, I was a speaker at the Med Tech Monday Conference in Irvine CA. It was a great conference with speakers covering every aspect of the medical technology market – from product development to regulatory approval. I spoke about how to use licensing as a strategy to get your medical device technology into the […]

How to Expand Internationally Without the Big International Expenses (and Risks)

A small developer of predictive analytical software tools for stock traders recently signed a $5 million international licensing agreement for its technology. The deal gives its licensing partner exclusive marketing rights in China. In return, the licensee will pay a $250,000 advance and $100,000 in monthly royalty payments that escalate based on sales milestones. This […]