Commercializing IP is the process of transforming it from an intangible asset into a tangible product or service. You have 3 options for commercializing your IP: Sell, Make or License.
Whether in the form of a webcast, podcast, or YouTube video, digital media offers great vehicles for marketing your intellectual property licensing opportunity. The key is figuring out which form or combination of forms best suits your IP.
In a recent survey of the UK business market, the overwhelming majority of CEO’s and Business Owners say IP management is vital to the success of their companies.
US companies annually waste $1 trillion in underused intellectual property assets according to a report by Forrester Research. The biggest reason for this waste is the lack of understanding by business owners and CEOs of how to manage and make money with these IP assets.
Presentations are the foundation of any licensing negotiation. It makes the case for why a company should license your IP. The secret is to make the presentation as compelling as possible to justify the time spent negotiating the IP license.