US companies annually waste $1 trillion in underused intellectual property assets according to a report by Forrester Research. The biggest reason for this waste is the lack of understanding by business owners and CEOs of how to manage and make money with these IP assets.
Presentations are the foundation of any licensing negotiation. It makes the case for why a company should license your IP. The secret is to make the presentation as compelling as possible to justify the time spent negotiating the IP license.
Trade secret law is the oldest form of IP protection. Trade secrets are most often in the form of inventions, know-how, and show-how information that gives you a competitive advantage. Examples of types of trade secrets include formulas, recipes, software, business processes, databases, customer lists and proprietary information. Anything that takes time, money, or effort to develop and that you don’t want your competitors to know.
Retailing success is a confluence of real estate, operations and product. However many retail store owners (and building and home designers) often overlook one of their most valuable assets – intellectual property.
The University of Minnesota launched a record 14 startup companies — many with a medical focus — in 2013. In 2012, it launched 12 startups, breaking the previous year’s record of nine. In a climate of decreasing federal support for scientific research and increasing competition for research grants, the University […]