India has become one of the world’s foremost destination markets for brands, characters, entertainment, fashion, sports, and art properties. This in turn attracts growing numbers of multinational companies, and smaller and medium sized Indian retailers and manufacturers who now know the value of licensing.
Finding the first licensing partner is challenging. They are often the most difficult to get. Sometimes you get started as a result of someone approaching you about licensing. Look for a partner in close geographic proximity so it’s easier to meet with the them. Also consider friends and family as potential candidates for your first licensee.
Education is an industry that is undergoing rapid change, especially in the Internet. Where once the intuitions were the focus of the product of education, now the teachers are becoming the product of the colleges and universities. The Internet is playing a big part in this changing role of education. […]
Museums use licensing to showcase their exhibits and generate revenues. Looking for a well-known, classic IP brand to license? Consider a visit to your local museum. Cezanne, Van Gogh, Renoir, are just a few of the museum “brands” you’ll find. In museum retail shops and outside retail stores, a number […]
Intellectual property is your most important business asset and is a key part of your business plan. In today’s IP centric economy, your business plan must include a strategic focus on protecting, managing and leveraging your intellectual property to build your business value and sustain your competitive advantage. Writing a […]