5 Signs a Character License Could Be a Retail Success

Mickey, Winnie, Frado, Harry and SpongeBob are billion dollar brands. They’re characters who generate billions of dollars in retail sales. Pick the right one and it can be a winning formula for increasing your sales. Kids and characters are big business. There are now more characters from books, TV shows, […]

Are You Licensing Artwork or Building a Brand?

If you’re creating and selling some form of art products – photos, drawings, artwork and crafts – one of your most important IP assets is your artist brand. A well developed artist brand builds recognition, promotes sales, builds market recognition, cements customer loyalty, and generates licensing revenues. Some of the best known artist brands generate millions of dollars in licensing royalty payments and are household names.

Licensing Sports Brands to Expand Your Business

Licensing a sports brand provides access into a lucrative fan market, where the sport and team popularity can translate into significant product sales. Some of the biggest brands include the NFL, Major League Baseball, Basketball, Hockey, NASCAR and Colleges and Universities.  Sports brands typically look for experienced companies with a […]

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