Magazine publishing is a 90 billion dollar worldwide business. Magazine publishers of all sizes recognize the value of expanding internationally, especially as their advertisers continue to globalize. Licensing is low risk strategy for magazine publishers looking to expand internationally, both in print and digital format. It’s an especially good strategy […]
Fashion Designers are artists who often fail to see their designs as intellectual property, and miss some big licensing opportunities. Fashion design licensing is big business, generating over 16 billion dollars in retail sales in 2013. It’s a strategy used by large and small designers to reduce risks, launch new […]
Information IP is what you know or do. It’s a niche market business that’s defined by what type of knowledge you are offering. Most information IP is protected under a copyright. In some cases, it’s a trade secret or know-how that’s protected as confidential information. Other types of information IP […]
Managing your IP assets are just as important as running your restaurant. You may have invented things, and not even realize it, such as a new lighting system or a unique operating procedure. To manage these IP assets successfully, you must know what you have.
A wildlife photographer had his camera taken by some monkeys. One of them took a selfie picture that went viral on the internet. The picture is available in the public domain, but the photographer claims ownership, and potential licensing rights to a very popular picture.