Med tech startups make many mistakes, especially when their primary focus is on their growth and survival, and resources (especially money) are scarce. They are either unaware of their go-to-market options or they only focus on a single make and sell option. The problem is there isn’t a single go […]
The med tech market is a fast-changing marketplace. It’s an industry affected by technology, regulations, insurance, patients, providers and more. Getting your med tech into the market sooner than later is the goal. But one of the biggest challenges in going to market is getting through the regulatory approval process. It’s also one of the riskiest parts of med tech development. But there is a way to reduce the risk and break through the regulatory brick wall.
Thank you to all who attended last weeks Med Tech Licensing Workshop. The workshop covered all the essential steps to successfully licensing a med tech IP…from finding the right partners, how to contact them, what to say (what not to say), how to get the best royalty rate, key mistakes to avoid and much more.
Successful marketing of medical devices takes more than just a great product. It takes communicating that product’s potential in a compelling way. Use the right marketing strategy, and you’ll set yourself apart from the competition. Use the wrong one, and you wind up creating a marketing nightmare.
New therapeutic drug treatments are rapidly entering the market. They’re designed to treat all sorts of diseases from headaches to diabetes. It’s a multi-billion dollar industry that’s highly competitive. The challenge is how do you stand out not only from the competition but also to the consumer.