Why Licensing is a Lucrative Strategy for Your Startup

Launching a startup in today’s marketplace can be a risky cost-intensive venture. Especially if your product or technology is new and unknown. That’s one reason why licensing is a lucrative money making opportunity for your startup. If your startup is lacking IP, licensing is a quick way to acquire it. There is an abundance of market ready IP available from large corporations, universities and research labs. And this can lead to a gold mine opportunity for your startup.

Is Your Startup Making These 4 Fatal Mistakes with your IP?

One of the most important and overlooked areas of your start-up is intellectual property. It’s often your most important core asset and the difference between your success and failure in the market. But the question is whether your start-up is managing your IP the right way to succeed in the commercial marketplace. Get it wrong, and your start-up is doomed to failure. Here are top 4 fatal IP mistakes and how your start-up can avoid them.

Why Licensing is One of the Best Exit Strategies for Your Startup

Figuring out the right exit path and a specific plan to get there is challenging. As a startup, you face many unknown variables in regards to how successful you’ll be in the market. It can’t be done effectively without careful analysis and a clear, realistic vision. Without exception the objective is to sell for the highest possible price. But the problem is most startups often provide overly optimistic or unrealistic assessments of their exit options, and wind up turning off investors.