ou’ve spent a lot of money developing and building your new product. You got a utility patent around it. And it’s unique design stands out from the competition. Then a product appears with a similar look to yours. The value of your new invention takes a nose dive as you realize too late you failed to register a trade dress to further protect the unique look of your product.
This is part 3 of our series on unconventional trademarks. In this article, we look at trademarked scents (click these links to view the previous articles on Color and Sound […]
This is part two of the series on un-conventional trademarks. In this post, we’ll look at trademarked sounds. Yes, it’s possible to trademark a sound. It’s called sound branding. […]
In this first part of our three-part series on non-conventional trademarks, we’ll look at color as a trademarked brand. To qualify as a trademark, the color is distinctive or have […]
Managing your IP assets are just as important as running your restaurant. You may have invented things, and not even realize it, such as a new lighting system or a unique operating procedure. To manage these IP assets successfully, you must know what you have.