There are plenty of opportunities in today’s market and they are constantly evolving – whether it’s in niche markets, new ways of distribution, or a shifting retail environment. Licensing provides the expertise and knowledge to position the intellectual property, and take advantage of these markets and money-making opportunities.
Today, the next big shift in wealth accumulation is underway. Wealth creation is shifting from the tangible economy (i.e plants and equipment) to the intangible economy of intellectual property. Like the shift that occurred in the Industrial Revolution, wealth will be accumulated by those with the new skills of making money with IP.
Licensees don’t license IP…they license money. During this video, you’ll learn 6 ways to build value for your IP Rand BrennerRand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His […]
There are many ways to structure a licensing agreement. During this short video, you’ll learn about some of the flexible ways of creating licensing agreements. They can include terms for product development, increasing and decreasing royalty rates, and different performance benchmarks. The goal is to create an agreement that works […]
Licensing as a rapid expansion tactic is one of several options you should consider for it’s tremendous potential to grow your business quickly. During this video, you’ll hear about some of the main benefits of licensing and how you can use it to make money with your IP.