Category Archives: Video

Video Licensing Lesson – Licensing Spells Opportunity

There are plenty of opportunities in today’s market and they are constantly evolving – whether it’s in niche markets, new ways of distribution, or a shifting retail environment. Licensing provides the expertise and knowledge to position the intellectual property, and take advantage of these markets and money-making opportunities.

Video Licensing Lesson – The Wealth Creation Shift

Today, the next big shift in wealth accumulation is underway. Wealth creation is shifting from the tangible economy (i.e plants and equipment) to the intangible economy of intellectual property. Like the shift that occurred in the Industrial Revolution, wealth will be accumulated by those with the new skills of making money with IP.

Video Licensing Lesson: 6 Ways to Build IP Value

Licensees don’t license IP…they license money. During this video, you’ll learn 6 ways to build value for your IP Rand Brenner Mr. Brenner has over 30 years IP management and licensing experience with various industries including consumer products, food, entertainment, software,health technology, medical devices and digital media. He has led international licensing programs as both […]

Video Licensing Lesson– A Quick Intro to Licensing Agreements

There are many ways to structure a licensing agreement.  During this short video, you’ll learn about some of the flexible ways of creating licensing agreements. They can include terms for product development, increasing and decreasing royalty rates, and different performance benchmarks. The goal is to create an agreement that works for both the IP owner […]

Video–Your IP Value is the Sum of its Parts

  Your IP is more than just a product or service. It’s a bundle of IP rights that creates your IP value. IP extends into many formats including customer information, software source code, business models, databases, operations manuals, professional expertise and much more. These rights are different parts of your IP that can be separated […]