If your invention solves a real problem, appeals to the masses and is highly demonstrable, DRTV is a good licensing option. The challenge is convincing a DRTV company to take a shot on licensing your invention. How can you determine if your invention is a good fit for “As Seen On TV”? To find out, I interviewed Gil R. Tatarsky, whose company Distinct Creations (www.yourideastolife.com), specializes in working with inventors to license their product to direct marketing companies.
You don’t get the licensing deal you deserve, you get the licensing deal you negotiate. Negotiating is about coming to an agreement for a long-term relationship with your licensing partners. The goal is to make it a win-win for both of you. You and your licensing partner should feel the […]