Finding the right licensing partner is one of the most challenging and time consuming. But it doesn’t have to take months and years. The key to quickly finding the right partner is knowing where to look and how to qualify them.
If your invention solves a real problem, appeals to the masses and is highly demonstrable, DRTV is a good licensing option. The challenge is convincing a DRTV company to take a shot on licensing your invention. How can you determine if your invention is a good fit for “As Seen On TV”? To find out, I interviewed Gil R. Tatarsky, whose company Distinct Creations (www.yourideastolife.com), specializes in working with inventors to license their product to direct marketing companies.
You don’t get the licensing deal you deserve, you get the licensing deal you negotiate. Negotiating is about coming to an agreement for a long-term relationship with your licensing partners. […]