A small mobile game company in Australia recently received over AU $3 million dollars from a Chinese competitor. It’s strategy of licensing well-known brands and turning them into successful mobile games is what attracted the investment capital.


Intellectual property is key asset that attracts investor capital. A recent white paper by the World Intellectual Property Organization confirmed that IP is big reason in obtaining private equity and venture financing.

Some of my clients have leveraged their licensing deals in this way to attract investors. In one case, it was an early revenue strategy, using major kids TV brands for quick entry into retail to gain credibility with investors. With another client, getting exclusive rights to several high-profile entertainment properties gave them a competitive advantage that attracted investment capital from a private equity fund.

IP is used as collateral or security for debt finance, or as an alternative basis for seeking equity from friends, family, private investors venture capitalists, specialized banks and some times even from regular banks.

An evolving niche in IP financing is Royalty Monetization. In these transactions, you can sell (or assign) all or part of your licensing royalty streams to a buyer (funding source) in return for cash paid upfront. Your business receives the payments from a licensing contract upfront than over the term of the licensing agreement.

Making the most of your IP assets requires routinely identifying and protecting them. If your company has little or no revenue, your IP represents a big part of your company value.

Your approach to making the most of your IP is a significant factor when investors and/or co-venture partners consider investing in your company. Sophisticated investors look for a sustainable competitive advantage when evaluating a business as a potential investment.

Are you putting your IP assets to work for your business? If not, you are overlooking a valuable asset for attracting investor capital. Contact Licensing Consulting Group today to find out how we can help you use your IP assets to secure financing options for your business.

Mr. Brenner has over 30 years IP management and licensing experience with various industries including consumer products, food, entertainment, software,health technology, medical devices and digital media. He has led international licensing programs as both licensee and licensor, and through consulting projects focused on strategy and management, outbound / inbound licensing initiatives, and IP audits and due diligence.. He has developed and managed deals with Fortune 1000 companies including Universal Studios, Fox Interactive, Sony Pictures, Dow, Cargill, SmithKline Glaxo, Ranir, Coca Cola, Kellogg’s, Hasbro, Mattel, and others. He is a public speaker and published writer, and has taught classes at the university level. His speaking events have included UC Irvine, Tritech/SBDC, Irvine Chamber, Fast Start Studios, ICFO Investors Conference, San Diego Investment Conference, Westlaw Legal Center (NYC), National Speakers Association, and the Hong Kong FilmArt Expo. He has written several articles on licensing intellectual property which have appeared in the Licensing Journal, Intellectual Property Magazine, and License India.

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