The medical device industry is facing challenging headwinds. Governments and health insurers worldwide are looking to control costs. Hospitals are operating on tighter budgets. And private facilities are receiving lower reimbursements.

These trends are creating significant changes in the healthcare industry and the way medical devices are valued and purchased. The question is will your business capitalize on these trends or fall by the wayside?

According to SelectUSA, there are more than 6,500 medical device organizations in the U.S. With so many players in the market, how can your med tech company make itself stand out and ultimately be successful without breaking the bank in the process?

The answer lies in new marketing, branding and sales tactics that capitalize on existing consumer trends and preferences.

Building a medical device marketing strategy for the digital age requires some creativity and research, but it can generate remarkable results. Standing out in the crowd is important for medical device manufacturers of all sizes.

Today’s marketing goal is not only to generate revenues, increase market share, profitability or gain further customers, but also to have a long – term strategic plan – such as developing strategic partnerships through licensing. And succeeding requires staying informed on the best practices for marketing, branding, sales, and licensing.

So where do you go to find out the best practices for marketing your medical products and technologies?

The best resource is the upcoming Med Tech Marketing Summit on October 22nd in Irvine Ca. This one day conference features top speakers in med tech marketing, branding, sales and licensing.

You’ll learn about the latest in medical tech marketing – such as DTP (direct to patients) – and why medical device marketing is no longer simply raising awareness and increasing brand visibility. You’ll learn about trends in the fast changing medical device market, and what you must to stay afloat in this highly competitive marketplace.

Most important, you’ll hear from industry experts who will discuss how to recognize these emerging trends and capitalize on them to grow and expand your business. I’ll be speaking on licensing and how to use it as part of your marketing strategy.

You can find out more about the Med Tech Marketing Summit at www.MedTechMarketingSummit.com. And for a limited time, LCG subscribers get a discount of $150 off the conference price of $249. Just enter the promotional code BRENNER when you register.

Click here to register for the Med Tech Marketing Summit.

Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid’s action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events.  He’s a published writer with articles appearing in several prestigious trade magazine including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.

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