The IP Strategy Plan: A Roadmap to Maximizing the Value of Your Business IP
A Guide to the Strategic Use of Your Business IP to Make Money and Increase Business Value
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Your IP Strategy is your road map to extracting the maximum value from your IP. The real value of your business IP is the way in which you can use it as an integral part of your business strategies. It impacts every area of your business – marketing, capital raising, research and development, and business expansion.
Your IP Strategy centers on business not legal considerations. It focuses on your business value creation. A well-defined IP strategy puts your business at the front end of any decision-making relating to monetizing your IP. If the strategy is an acquisition of IP rights, it must focus on whether the IP supports and increases your business value.