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Special Report - Licensing Trademarks & Brands

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Store Designs – A Valuable Retail IP

Retailing success is a confluence of real estate, operations and product. However many retail store owners (and building and home designers) often overlook one of their most valuable assets – intellectual property.

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5 Signs a Character License Could Be a Retail Success

Mickey, Winnie, Frado, Harry and SpongeBob are billion dollar brands. They’re characters who generate billions of dollars in retail sales. Pick the right one and it can be a winning formula for increasing your sales. Kids and characters are big business. There are now more characters from books, TV shows, computer games and films than […]

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Is the Way Your Product Looks More Valuable than What it Does?

ou’ve spent a lot of money developing and building your new product. You got a utility patent around it. And it’s unique design stands out from the competition. Then a product appears with a similar look to yours. The value of your new invention takes a nose dive as you realize too late you failed to register a trade dress to further protect the unique look of your product.

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