Direct Response TV marketing companies are always looking to license new products. The range of products sold in the DRTV industry is large: fitness equipment, housewares, beauty products, health care items, collectibles, lawn and garden accessories, business opportunities, and self employment have all been successfully sold on DRTV.


The direct-response television industry is larger than ever. It’s estimated the industry generates $200 to $300 billion in sales. Some famous examples of DRTV products include the ThighMaster, Snuggie, PedEgg, and the Ginsu Knife.

Research indicates that over 60% of the adult American population watches DRTV, and 1 in 4 have purchased a product from it.  DRTV accounts for 14 to 15% of all TV advertising.  Why is DRTV so successful? Because more people than ever are staying home and watching TV.

If your invention solves a real problem, appeals to the masses and is highly demonstrable, DRTV is a good licensing option. The challenge is convincing a DRTV company to take a shot on licensing your invention.

How can you decide if your invention is a good fit for “As Seen On TV”? To find out, I interviewed Gil R. Tatarsky, whose company Distinct Creations (, specializes in working with inventors to license their product to direct marketing companies.

Here are some highlights of the what we discussed during this webinar interview:

  • 5 Reasons Why You Should License to a DRTV Marketer vs. Doing it Yourself
  • The Key Benefits of Licensing to a DRTV Marketer
  • The 10 Key DRTV Success Factors
  • 3 Things You Must do to Get a DRTV Licensing Deal
  • The 2 Biggest Mistakes and How to Avoid Them
  • What You Should Know About Working with DRTV Marketers
  • How to Negotiate a DRTV Licensing Deal that Works for You
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Gil is offering a free consultation to see if your product is right for DRTV licensing. You can contact him at

Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid’s action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events.  He’s a published writer with articles appearing in several prestigious trade magazine including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.

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