What Does Your Trademark Sound Like?

This is part two of the series on un-conventional trademarks.  In this post, we’ll look at trademarked sounds.  Yes, it’s possible to trademark a sound.  It’s called sound branding.   […]

Is Your Brand a Color?

In this first part of our three-part series on non-conventional trademarks, we’ll look at color as a trademarked brand. To qualify as a trademark, the color is distinctive or have […]

Are You Licensing Artwork or Building a Brand?

If you’re creating and selling some form of art products – photos, drawings, artwork and crafts – one of your most important IP assets is your artist brand. A well developed artist brand builds recognition, promotes sales, builds market recognition, cements customer loyalty, and generates licensing revenues. Some of the best known artist brands generate millions of dollars in licensing royalty payments and are household names.