New therapeutic drug treatments are rapidly entering the market. They’re designed to treat all sorts of diseases from headaches to diabetes. It’s a multi-billion dollar industry that’s highly competitive. The challenge is how do you stand out not only from the competition but also to the consumer.
This is part two of the series on un-conventional trademarks. In this post, we’ll look at trademarked sounds. Yes, it’s possible to trademark a sound. It’s called sound branding. Even though it’s very difficult to protect a sound as a trademark, sounds are increasingly used to help brands stand […]
In this first part of our three-part series on non-conventional trademarks, we’ll look at color as a trademarked brand. To qualify as a trademark, the color is distinctive or have an established secondary meaning to the customer. To build that kind of recognition, brands use their signature color(s) in nearly […]
If you’re creating and selling some form of art products – photos, drawings, artwork and crafts – one of your most important IP assets is your artist brand. A well developed artist brand builds recognition, promotes sales, builds market recognition, cements customer loyalty, and generates licensing revenues. Some of the best known artist brands generate millions of dollars in licensing royalty payments and are household names.