Successful marketing of medical devices takes more than just a great product. It takes communicating that product’s potential in a compelling way. Use the right marketing strategy, and you’ll set yourself apart from the competition. Use the wrong one, and you wind up creating a marketing nightmare.
Today’s smart business operators are including a licensing program as part of their business strategy. It’s a strategy you can use to expand your business quickly. Rather than spending the time and money to create and promote new products or services, you can put your IP assets to work generating […]