5 Signs a Character License Could Be a Retail Success

Mickey, Winnie, Frado, Harry and SpongeBob are billion dollar brands. They’re characters who generate billions of dollars in retail sales. Pick the right one and it can be a winning formula for increasing your sales. Kids and characters are big business. There are now more characters from books, TV shows, […]

How to Extend the Life of a Design Patent License

Design patents cover how something looks – its specific shape or configuration. Design patents are used in a variety of industries such as jewelry, clothing, furniture, beverages, shoes, computers, clothing, automakers and others. Some brands, such as Gucci, have been obtaining design patents for decades. Design patents are often at […]

An IP With Style – How to License Fashion Designs

Fashion Designers are artists who often fail to see their designs as intellectual property, and miss some big licensing opportunities. Fashion design licensing is big business, generating over 16 billion dollars in retail sales in 2013. It’s a strategy used by large and small designers to reduce risks, launch new […]

Licensing Sports Brands to Expand Your Business

Licensing a sports brand provides access into a lucrative fan market, where the sport and team popularity can translate into significant product sales. Some of the biggest brands include the NFL, Major League Baseball, Basketball, Hockey, NASCAR and Colleges and Universities.  Sports brands typically look for experienced companies with a […]

Page 1 Page 2