How to Grow Your Business or Startup without Spending a Dime

Licensing is a flexible strategy that offers many options. One of those is using it to capitalize on new growth opportunities without spending lots of time and money. Recently a company with natural health products wanted to expand its business but didn’t have the financial resources to support its growth plans. So the company split its product IP into two separate entities, and then used licensing to fund its expansion plans .

How to Use Licensing to Scale Up Your Business

The expectation to grow fast with fewer resources is always a challenge, especially for small businesses and startups. “Can it be scaled” is something you often hear from investors evaluating the revenue potential of your business model. A software product is a classic example of a scalable business. The costs […]

Is Your Business Making the Right IP Investments?

Intellectual property is now center stage for every business everywhere. And it’s imperative your business makes the best use of its IP assets. That means making it part of your long and short-term strategy. But more important, you must make the right investments in developing, acquiring, protecting and managing your […]

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