How do you know when it’s time to license your professional know-how? One of the best signs is when someone asks. Sometimes it’s companies outside your industry, and in many cases, especially for training consultants, it’s often one of your customers.
Today’s smart business operators are including a licensing program as part of their business strategy. It’s a strategy you can use to expand your business quickly. Rather than spending the time and money to create and promote new products or services, you can put your IP assets to work generating […]