Increasing sales, especially to larger customers, doesn’t mean larger selling expenses. Recently a small environmental systems company licensed a larger company, giving it exclusive rights to sell its water pollution control and water treatment technology to their Fortune 50 customers. This licensing strategy expanded the company into a new sales […]
Licensing software is one of the most common strategies for monetizing this type of IP. Using the licensing model, the software developer (IP owner) generates revenue without giving up ownership rights.