Licensing is a low risk and low-cost way to plant your flag internationally. It’s less expensive than launching joint ventures or wholly owned subsidiaries. Licensing is an especially good strategy if you’re a startup or small business with limited financial resources. Licensing offers a number of strategies for entering international markets. Which one you use depends on your IP and business goals.
Licensing is a flexible strategy that offers many options. One of those is using it to capitalize on new growth opportunities without spending lots of time and money. Recently a company with natural health products wanted to expand its business but didn’t have the financial resources to support its growth plans. So the company split its product IP into two separate entities, and then used licensing to fund its expansion plans .
Intellectual property is now center stage for every business everywhere. And it’s imperative your business makes the best use of its IP assets. That means making it part of your […]
Innovation and new products or services are the lifeblood of every business. But in todays’ quickly changing marketplace, if your R&D isn’t fast enough, your business could wind up falling […]
Your business is managing what’s inside your business – its intangible assets. Everyday your business either uses or produces IP. It’s your most valuable asset and it’s also an asset […]