How do you know when it’s time to license your professional know-how? One of the best signs is when someone asks. Sometimes it’s companies outside your industry, and in many cases, especially for training consultants, it’s often one of your customers.
Fast-growing industries offer a great licensing opportunity. One example is the cannabis industry which is quickly growing as states legalize recreational and medical use. To meet the skyrocketing demand, companies are scrambling to find new technologies for production and delivery of cannabis in all forms from medicinal purposes to edible products.
Licensing is a great startup strategy to increase your sales and marketing efforts without spending the time and money to do it on your own. This is the greatest use of OPR – other people’s resources. One way is to use licensing to increase your awareness among your target customer […]
Mickey, Winnie, Frado, Harry and SpongeBob are billion dollar brands. They’re characters who generate billions of dollars in retail sales. Pick the right one and it can be a winning formula for increasing your sales. Kids and characters are big business. There are now more characters from books, TV shows, […]
If your invention solves a real problem, appeals to the masses and is highly demonstrable, DRTV is a good licensing option. The challenge is convincing a DRTV company to take a shot on licensing your invention. How can you determine if your invention is a good fit for “As Seen On TV”? To find out, I interviewed Gil R. Tatarsky, whose company Distinct Creations (www.yourideastolife.com), specializes in working with inventors to license their product to direct marketing companies.