How to Create Licensing Transactions

The two main activities necessary to create a licensing deal are finding a company interested in your IP and convincing them of the commercial value a license provides them. The goal of your marketing is to create licensing transactions. It’s accomplished by reaching the right licensing marketplace and creating a buzz – […]

What You Know or Do is Valuable Intellectual Property

Information IP is what you know or do. It’s a niche market business that’s defined by what type of knowledge you are offering. Most information IP is protected under a copyright.  In some cases, it’s a trade secret or know-how that’s protected as confidential information. Other types of information IP […]