Earlier this week I was invited by Professor Bill Morris to be a guest speaker at his business strategy class at the UCI School of Business. Since the class focuses on starting a business, my presentation introduced students to licensing, how it works, and why it’s a game-changer for helping […]
Looking for a faster and less expensive way to improve or expand your current product line? Consider licensing in a market-ready incremental IP technology instead of developing it yourself. Recently a company that produces lighting products for use in emergency response vehicles licensed a white light disinfection technology. It fit […]
Raising capital is often the difference between success and failure. Finding a traditional funding source is often challenging, especially if you’re a start-up. In many cases, this type of financing is often unavailable or too expensive. But there is another option.
Licensing builds a bigger money pie by tapping into partners who already have the production, distribution and marketing resources in place. They are established in the market and can add your IP to their revenue pie.
The medical device industry is facing challenging headwinds. Governments and health insurers worldwide are looking to control costs. Hospitals are operating on tighter budgets. And private facilities are receiving lower reimbursements. These trends are creating significant changes in the healthcare industry and the way medical devices are valued and purchased. The question is will your business capitalize on these trends or fall by the wayside?