Presentations are the foundation of any licensing negotiation. It makes the case for why a company should license your IP. The secret is to make the presentation as compelling as possible to justify the time spent negotiating the IP license.
Trade secret law is the oldest form of IP protection. Trade secrets are most often in the form of inventions, know-how, and show-how information that gives you a competitive advantage. Examples of types of trade secrets include formulas, recipes, software, business processes, databases, customer lists and proprietary information. Anything that takes time, money, or effort to develop and that you don’t want your competitors to know.
Retailing success is a confluence of real estate, operations and product. However many retail store owners (and building and home designers) often overlook one of their most valuable assets – intellectual property.
Last year, the U.S. Department of Commerce released a study detailing the ways intellectual property supports jobs and promotes economic growth. The report found that IP-intensive industries create 40 million American jobs and account for $5 trillion of U.S. gross domestic product (GDP). Recently, the EU revealed the results of […]
Licensing is one of the fastest ways to generate revenue because you don’t have to reinvent the wheel. Licensing your IP lets’ you tap into existing company resources, such as marketing, manufacturing and distribution. It’s a low-risk strategy that gets an IP to market faster […]