Licensing builds a bigger money pie by tapping into partners who already have the production, distribution and marketing resources in place. They are established in the market and can add your IP to their revenue pie.
India has become one of the world’s foremost destination markets for brands, characters, entertainment, fashion, sports, and art properties. This in turn attracts growing numbers of multinational companies, and smaller and medium sized Indian retailers and manufacturers who now know the value of licensing.
Education is an industry that is undergoing rapid change, especially in the Internet. Where once the intuitions were the focus of the product of education, now the teachers are becoming the product of the colleges and universities. The Internet is playing a big part in this changing role of education. […]
Intellectual property is your most important business asset and is a key part of your business plan. In today’s IP centric economy, your business plan must include a strategic focus on protecting, managing and leveraging your intellectual property to build your business value and sustain your competitive advantage. Writing a […]
Commercializing IP is the process of transforming it from an intangible asset into a tangible product or service. You have 3 options for commercializing your IP: Sell, Make or License.