How to Sell Big Global Customers Without the Big Global Expenses

Increasing sales, especially to larger customers, doesn’t mean larger selling expenses. Recently a small environmental systems company licensed a larger company, giving it exclusive rights to sell its water pollution control and water treatment technology to their Fortune 50 customers. This licensing strategy expanded the company into a new sales […]

The Key to Building Wealth with IP (Video)

Intellectual property is an economically empowering asset that enables anyone to generate wealth through the creation and control of its commercialization rights.  The key to building wealth with intellectual property is understanding how to identify, customize and leverage the money making attributes of your IP. Rand BrennerRand Brenner is an […]