Successful marketing of medical devices takes more than just a great product. It takes communicating that product’s potential in a compelling way. Use the right marketing strategy, and you’ll set yourself apart from the competition. Use the wrong one, and you wind up creating a marketing nightmare.
The medical device industry is changing so fast that getting your med device to market sooner rather than later is the priority. The rapid pace of new devices entering the market is shortening the lifespan of med device technology. The question is how will you bring your med device into the market to profit from this multi-billion dollar opportunity? Will, you market it directly, license it out to an established player, or use a combination of these two strategies?
When it comes to seafood in the US, Boston is the king, known for its delicious local seafood cuisine like New England (Boston) clam chowder, lobster rolls and raw oysters. Not only is it one of the oldest cities in America, it’s also home to some of the best and oldest seafood restaurants in America. It’s also a great place to find a market ready and customer tested brand for licensing.
Recently Qualcomm announced it was taking a hit on its revenue forecast. The reason is a royalty dispute with Apple who is withholding royalty payments on its contract. At issue is the royalty rate formula that determines how much Apple owes Qualcomm for the rights to use its chips in […]
DSL created a multi-billion dollar industry. It was launched into the market by a startup who licensed the technology from a top US university. The IP changed the internet and catapulted this startup into a a world leader. For startups, developing an IP from the ground up is an expensive and risky endeavor. But there is a better way to launch a startup.