Licensing is a great startup strategy to increase your sales and marketing efforts without spending the time and money to do it on your own. This is the greatest use of OPR – other people’s resources. One way is to use licensing to increase your awareness among your target customer […]
Whether in the form of a webcast, podcast, or YouTube video, digital media offers great vehicles for marketing your intellectual property licensing opportunity. The key is figuring out which form or combination of forms best suits your IP.