How to Avoid the Biggest Med Tech Licensing Mistakes

The med tech marketplace is changing. The need to comply with increasing regulatory complexities is driving up costs and increasing the risk of costly compliance failures. Small med-tech companies are up against increasing competition especially from larger companies looking to get into the market and from technology companies looking to […]

4 Reasons Why Big Med Device Companies Want to License Your Medtech IP

Big Med Device companies are facing a big problem – their buy to grow strategy isn’t working anymore. The can’t find enough small companies with new med tech in the market that aren’t extremely overpriced. Now big med device companies are looking at creating partnerships with earlier stage med device companies. Although it’s riskier, it’s the only way they can fill their big product pipelines. And that spells big licensing opportunities for startup and emerging med device companies.

Is Your Marketing Strategy Missing Some Big Income Opportunities?

If licensing isn’t part of your marketing strategy, you could be missing some big income opportunities. Licensing is often thought of as a separate strategy – either we use licensing to generate revenues or sell our products directly. But that’s the wrong way to think about licensing. On the contrary, […]

Med Tech Marketing Doesn’t Have to Be a Nightmare

Successful marketing of medical devices takes more than just a great product. It takes communicating that product’s potential in a compelling way. Use the right marketing strategy, and you’ll set yourself apart from the competition. Use the wrong one, and you wind up creating a marketing nightmare.

Page 1 Page 2