All intellectual property is linked to prior invention, knowledge, and creativity. Often enhancing an old technology generates valuable new inventions, or adapting an old artistic tradition results in new creative works. IP builds upon IP, creating new industries, businesses, markets and wealth creating opportunities. Throughout history, intellectual property has played a big […]
There are plenty of opportunities in today’s market and they are constantly evolving – whether it’s in niche markets, new ways of distribution, or a shifting retail environment. Licensing provides the expertise and knowledge to position the intellectual property, and take advantage of these markets and money-making opportunities.
India has become one of the world’s foremost destination markets for brands, characters, entertainment, fashion, sports, and art properties. This in turn attracts growing numbers of multinational companies, and smaller and medium sized Indian retailers and manufacturers who now know the value of licensing.