For a startup or small business, scalability is critical to adding more revenues. But many small businesses, and especially startups, don’t have the resources to reach every potential market. That’s where your intellectual property is a differentiator. IP is not only inexhaustible, it’s also scalable.
Mickey, Winnie, Frado, Harry and SpongeBob are billion dollar brands. They’re characters who generate billions of dollars in retail sales. Pick the right one and it can be a winning formula for increasing your sales. Kids and characters are big business. There are now more characters from books, TV shows, […]
Your IP assets are not only valuable, they can create new revenue streams, cut your taxes and secure company financing. But if you keep your IP assets locked inside your business entity, you’re overlooking a strategy that lets you capitalize of these opportunities and better protect and manage your IP […]
Dow used it to save $50 million and increase their licensing revenues 5 fold to over 100 million dollars. And Dupont used it and saved $64 million in taxes. Your business intellectual property can do more than keep competitors at bay, or give you a competitive edge when selling your […]
In today’s IP centric economy, your intellectual property is your competitive advantage foundation. IP creates a competitive advantage in several ways – licensing i exclusive rights to an outside IP, license out your IP to generate revenues and combine your IP to create a competitive moat. Acquiring exclusive rights to the […]