Tag Archives: scale

How to Use Licensing to Scale Up Your Revenues

A cyber security company with a patented technology for software switched to a licensing model when their market shifted and became more competitive as larger companies entered the market. Recognizing the rapidly changing market, instead of continuing to compete directly with bigger cyber protection companies, they sold off their hardware and technology assets and phased […]

How to Use Licensing to Scale Up Your Business

The expectation to grow fast with fewer resources is always a challenge, especially for small businesses and startups. “Can it be scaled” is something you often hear from investors evaluating the revenue potential of your business model. A software product is a classic example of a scalable business. The costs are in building the first […]