Many of the largest global companies sit on billions of dollars of valuable market ready intellectual property. Their challenge is not having the internal resources and patience to bring these technologies into the commercial marketplace. And this offers great opportunities for startups and small businesses to license a market ready technology with big market potential. […]
A cyber security company with a patented technology for software switched to a licensing model when their market shifted and became more competitive as larger companies entered the market. Recognizing the rapidly changing market, instead of continuing to compete directly with bigger cyber protection companies, they sold off their hardware and technology assets and phased […]
A small developer of predictive analytical software tools for stock traders recently signed a $5 million international licensing agreement for its technology. The deal gives its licensing partner exclusive marketing rights in China. In return, the licensee will pay a $250,000 advance and $100,000 in monthly royalty payments that escalate based on sales milestones. This […]
For many startups, going all the way from IP development to market launch is often capital intensive. Many times funding is hard to get because of the high costs and risks involved. That’s where the licensing route is one of best strategies to use.
When it comes to licensing, knowing where an industry or company is going is key to landing a licensing partner. Many IP owners make the mistake of thinking about the value their IP offers as the market exists today, rather than the value it offers as it relates to where an industry or company is […]