New therapeutic drug treatments are rapidly entering the market. They’re designed to treat all sorts of diseases from headaches to diabetes. It’s a multi-billion dollar industry that’s highly competitive. The challenge is how do you stand out not only from the competition but also to the consumer.
Many times what goes in a product is more important than the product itself. And that presents a great licensing opportunity. That’s just what one cannabis company decided to do. Rather than use their technology to make and sell products, they use their R&D technology to help other product manufacturers deliver better and more consistent products.
When licensing a new technology, try before you buy is a good option to consider. One way of doing that is to test drive it using an evaluation license before committing to a full license. Evaluation licensees offer several key advantages: They’re a low-cost, non-exclusive short-term license that gives you […]
The value of your IP is derived from what it does. It’s based on the economic benefits your IP delivers – increasing revenues, reducing costs, creating new products and extending product or technology lifespans. The more of these economic benefits that your IP provides, the greater its value. Increase revenues […]
Patent and technology know-how licenses are often confused. While they often go hand-in-hand, there are actually two different strategies for licensing them. Your patents are legal rights that only prohibit others from using the parts of your technology covered by the patent claims. Your technology know-how are your methods, materials, […]