How to Stand Out From the Competitive Crowd and Get Instant Customer Recognition

New therapeutic drug treatments are rapidly entering the market. They’re designed to treat all sorts of diseases from headaches to diabetes. It’s a multi-billion dollar industry that’s highly competitive. The challenge is how do you stand out not only from the competition but also to the consumer.

Is Your IP an Ingredient for Big Profits?

Many times what goes in a product is more important than the product itself. And that presents a great licensing opportunity. That’s just what one cannabis company decided to do. Rather than use their technology to make and sell products, they use their R&D technology to help other product manufacturers deliver better and more consistent products.

How to Test Drive an IP before Committing to a Full License

When licensing a new technology, try before you buy is a good option to consider. One way of doing that is to test drive it using an evaluation license before committing to a full license. Evaluation licensees offer several key advantages: They’re a low-cost, non-exclusive short-term license that gives you […]

Are You Confusing Your Patents and Technologies?

Patent and technology know-how licenses are often confused. While they often go hand-in-hand, there are actually two different strategies for licensing them. Your patents are legal rights that only prohibit others from using the parts of your technology covered by the patent claims. Your technology know-how are your methods, materials, […]

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