Is the Way Your Product Looks More Valuable than What it Does?

ou’ve spent a lot of money developing and building your new product. You got a utility patent around it. And it’s unique design stands out from the competition. Then a product appears with a similar look to yours. The value of your new invention takes a nose dive as you realize too late you failed to register a trade dress to further protect the unique look of your product.

How to Extend the Life of a Design Patent License

Design patents cover how something looks – its specific shape or configuration. Design patents are used in a variety of industries such as jewelry, clothing, furniture, beverages, shoes, computers, clothing, automakers and others. Some brands, such as Gucci, have been obtaining design patents for decades. Design patents are often at […]

3 Ways Smart Businesses Use Licensing to Expand and Grow

Today’s smart business operators are including a licensing program as part of their business strategy. It’s a strategy you can use to expand your business quickly. Rather than spending the time and money to create and promote new products or services, you can put your IP assets to work generating […]

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