Intellectual property value changes over time. In the beginning, it has little value. It starts as an idea scribbled on the back of a napkin. As time goes on, it gains in value as it moves into the marketplace. Different types of intellectual property change value for a variety of reasons. A patent offers a valuable solution to a market problem, but as new technologies offering better solutions enter the market, its value is reduced. Successfully launching a patented product into the market increases its value. Brands gain value as they become better known. Development also plays a big part in both the value of your IP and the licensing deal. The closer your IP is to market ready, the higher its value and the royalty rate to license it.
Most investors invest with little or no knowledge about the company’s intellectual property. Two big reasons why is they don’t understand IP, and they don’t know the value of IP to the business. Pharmaceuticals is an example of an IP intensive industry where investors are more savvy about IP, since […]
An IP savvy business doesn’t look at its intellectual property as a sunk cost. They don’t ignore it and leave it on the shelf. They look at it as an income producing asset, that’s core to their business and leverage it many ways. The IP savvy business understands that in […]
Intellectual property is now center stage for every business everywhere. And it’s imperative your business makes the best use of its IP assets. That means making it part of your long and short-term strategy. But more important, you must make the right investments in developing, acquiring, protecting and managing your […]
95 percent of active patents fail to earn even one dollar of licensing revenue. It’s not just patents that go unused…other types of IP including trademarks, copyright and trade secrets lie abandoned and unused, locked inside businesses of all sizes who are missing out on a treasure trove of new […]