✦ IP Licensing & Commercialization Experts
Unlock the Revenue Power of Your Intellectual Property
Licensing Strategy · Deal-Making · Campaign Management
LCG transforms IP assets into revenue-generating licensing programs — from strategy through deal execution and royalty management.
🧭 Strategic Guidance
🤝 Deal Negotiation
🚀 Campaign Management
🌎 Global Outreach
📈 Revenue Growth
Strategic IP Positioning
From evaluation to deal execution
From evaluation to deal execution
35+Years Exp.
40+Engagements
8Industries
🧭 Strategic Guidance
🤝 Deal Negotiation
🚀 Campaign Management
🌎 Global Outreach
📈 Revenue Growth
Our Methodology
How We Help You Monetize Your Intellectual Property
LCG applies a proven licensing methodology — from IP evaluation to market outreach and deal management — to help organizations unlock revenue and scale through strategic licensing partnerships.
01
IP Evaluation & Strategy
We assess your IP assets, define licensing objectives, analyze market opportunities, and determine the best commercialization pathways.
- → IP inventory & documentation review
- → Market analysis & valuation insights
- → Commercialization recommendations
- → Strategic roadmap for execution
02
Identifying Licensees
We conduct targeted market research, identify top prospective licensees, and map the outreach plan to connect you with decision-makers.
- → Industry analysis & prospect development
- → Company profiling & qualification
- → Prospect prioritization
- → Outreach planning & messaging
03
Campaign & Deal Execution
We manage full-cycle licensing campaigns — from first contact to negotiation — then monitor compliance and royalty performance.
- → Outreach to targeted licensees
- → Presentations, NDAs & due diligence
- → Deal term structuring & negotiation
- → Agreement monitoring & compliance
Why LCG
Talk with an LCG Licensing Specialist
Why Companies Choose Licensing Consulting Group
With decades of licensing experience across industries, LCG brings strategic clarity, market insight, and full-cycle execution to help IP owners accelerate deal flow and generate new revenue streams.
35+ Years Leadership
Hands-on deal experience from Fortune 500 to cutting-edge technology licensing.
Market-Driven Strategy
Right partners, right offer, right time — for maximum commercial value.
Full-Cycle Execution
Outreach through negotiation and compliance — we handle the entire cycle.
Data-Driven Prospecting
Research and deal modeling focused on high-value prospects who can scale your IP.
Proven Across Industries
Medical devices, entertainment, digital — real partnerships with global corporations.
Lower Risk, Faster ROI
Leverage licensing expertise without overhead. Monetize IP faster than in-house efforts.
"LCG's structured approach helped us identify and close partnerships we never would have found on our own."
— LCG Client, Medical Device Industry
Client Work
Proven Licensing Results Across Industries
LCG develops and executes licensing programs for technologies across medical devices, entertainment, consumer products, food processing, and more.
MedTech · Oral Healthcare
Oral Healthcare Technology
LCG developed and managed a full-cycle licensing campaign for a patented antimicrobial blue-light oral healthcare technology, leading to evaluation discussions with major global brands including GlaxoSmithKline.
Entertainment · Location-Based IP
Location-Based Entertainment (China)
LCG led strategic inbound licensing for major Hollywood IP including Terminator Genisys, Fast & Furious, and Transformers, negotiating licensing agreements for themed attractions in international markets.
Food Processing · University IP
Food Processing Technology
LCG executed an outbound licensing program for a patented oil-reduction cooking process, securing evaluations with major food producers including Cargill, DuPont Nutrition, and Dow AgroSciences.
Step by Step
The Licensing Process
LCG uses a structured, multi-phase licensing framework designed to identify opportunities, qualify partners, negotiate agreements, and help your IP succeed in the marketplace.
01
Assess & Define IP Objectives
We evaluate your intellectual property, documentation, market potential, and revenue opportunities to clarify your licensing goals.
02
Identify Markets & Licensees
We analyze industries, define where your IP has the strongest commercial application, and build a qualified list of high-value potential licensees.
03
Develop the Licensing Strategy
We prepare a comprehensive licensing plan including deal terms, messaging, positioning, outreach strategy, and key materials like NDAs and presentations.
04
Launch the Licensing Program
We contact targeted companies, conduct introductory meetings, manage NDAs, and facilitate technical evaluations. Conversations turn into opportunities.
05
Negotiate & Finalize the Agreement
We guide you through evaluating deal terms, structuring agreements, and finalizing the licensing contract. Once signed, your IP transfers to the licensee.
06
Monitor, Support & Grow
We assist with compliance monitoring, royalty tracking, and performance milestones — then help evaluate expansion opportunities and new markets.
Meet the Expert
Meet Rand Brenner
Rand Brenner is the CEO of Licensing Consulting Group, bringing more than 35 years of hands-on experience in licensing, deal-making, and IP commercialization across medical devices, healthcare technology, digital media, consumer products, and entertainment.
Rand led global licensing initiatives for iconic properties including the Mighty Morphin Power Rangers, Batman, and Looney Tunes, and has worked with startups, emerging innovators, and Fortune 500 companies to build and scale high-value licensing programs.
He is the founder of the IP Licensing Coach Academy, author of Hidden Wealth: The Money-Making Power of Licensing, and a sought-after speaker on IP commercialization and revenue-driven deal structuring.
Schedule a Call with Rand
Ready to Unlock the Value of Your IP?
Every licensing opportunity is different. Let's start with a free 15-minute strategy call to explore what's possible for your intellectual property.