Licensing Consulting Group · Leadership
About Rand Brenner
Founder & CEO of Licensing Consulting Group — bringing more than 35 years of hands-on experience in IP commercialization, licensing strategy, and global brand development.
Background
Licensing Executive. Deal Maker. IP Strategist.
Rand Brenner is the Founder and CEO of Licensing Consulting Group (LCG) and a seasoned licensing executive with more than 35 years of experience in intellectual property commercialization, licensing strategy, and global brand development.
His background includes entertainment licensing with Warner Bros. and Saban Entertainment; medical and health technologies; industrial process innovation; software and SaaS platforms; AI and emerging digital technologies; and proprietary training, consulting, and professional know-how systems.
Today, Rand works with innovators, startups, consultants, and operating companies to turn intellectual property into predictable revenue through structured licensing programs, targeted outreach campaigns, valuation support, negotiation strategy, and full-cycle licensee management.
Entertainment & Media
Entertainment & Media Licensing Background
Rand began his licensing career with Warner Bros. Consumer Products and Saban Entertainment, contributing to major global licensing programs for Batman, Looney Tunes, DC Comics characters, and Power Rangers.
His expertise spans worldwide merchandising, category development, promotional licensing, retail programs, and international brand expansion across toys, apparel, publishing, collectibles, and location-based entertainment.
Rand also negotiated inbound franchise rights for Terminator, Fast & Furious, and Transformers, supporting themed attractions, experiential entertainment, and global brand partnerships.
He additionally worked directly with animation legends Chuck Jones and Friz (Frez) Freleng, licensing fine-art collections and animation galleries showcasing iconic American animation.
Current Work
Current Experience
Today, Rand leads Licensing Consulting Group (LCG), where he works with innovators, startups, consultants, universities, and operating companies to commercialize their intellectual property through licensing. He provides strategic evaluation, market development, deal structuring, outbound licensing campaigns, and full-cycle licensee management.
Rand specializes in turning all forms of intellectual property — including patented technologies, proprietary know-how, software platforms, AI systems, formulations, and digital assets — into scalable, predictable licensing revenue.
Current Focus Areas
- Licensing Strategy Development for innovators, inventors, consultants, and emerging tech companies
- Outbound Licensing Campaigns targeting executive decision-makers
- AI & Emerging Technology Licensing including ML models, blockchain applications, and NFTs
- MedTech & HealthTech Commercialization from diagnostics to care delivery tools
- Industrial & Process Technology Licensing including manufacturing and sustainability IP
- Negotiation Support & Deal Structuring including valuation and term sheets
- Long-Term Licensee Management for compliance, performance, and royalty growth
On Stage
Speaking Engagements
Rand delivers keynote presentations, workshops, and expert sessions on licensing strategy, intellectual property commercialization, medtech innovation, and IP-based revenue development for entrepreneurs, startups, and corporations.
Recent Speaking Events
- MedTech Monday – Licensing Strategy Workshop
- MedTech Innovation Conferences – IP Commercialization
- Never Work Again Conference – Licensing for Entrepreneurs
- ICFO Equity Conference – IP Funding & Valuation
- R&D Licensing Seminar – Technology Commercialization
- NWA Business Conference – Innovation and IP Strategy
Key Topics
- Building successful IP licensing programs
- Commercialization strategy for MedTech & health technologies
- IP valuation, negotiation & deal structuring
- Professional know-how & consultant licensing
- AI, digital assets & emerging IP monetization models
- Scaling business revenue with partner licensing
Published Work
Media & Publications
Rand has been published in leading intellectual property and business journals, covering licensing strategy, IP commercialization, and global brand development.
-
Read Article →The Licensing Journal · February 2012The Money Making Power of Licensing
-
Read Article →Intellectual Property Magazine · September 2012License to Print Money
-
Read Article →Intellectual Property Magazine · February 2013Food for Thought: Licensing Food and Beverage
-
Read Article →Retailer India · August 2013Western Brands Look East
-
Read Article →Retailer India · September 2013Mickey and Miffy Are Friends with Retailers
-
Read Article →Retailer India · September 2014Licensing Gold Rush
-
Read Article →Intellectual Property Magazine · June 2014The Transforming World of Licensing
Book Rand to Speak at Your Next Event
Bring 35 years of licensing strategy, IP commercialization expertise, and real-world deal-making to your conference, innovation forum, accelerator, or corporate training program. Rand delivers dynamic sessions packed with actionable insights your audience can use immediately.