Why Licensing is One of the Best Ways to Enter the Fast-Growing Latin America Market

The global marketplace is getting more educated and savvy about the value of intellectual property and licensing. It’s a global business that’s estimated to generate over $500 billion in worldwide royalty revenues annually. Nobody knows for sure just how big it is. But one thing is agreed on – IP […]

Why Telling a Good IP Story Gets Investors Interested in Funding Your Startup

Tell a good IP story and investors are interested in funding your start-up. Tell them the same old “we’ve got a great product and no competition” and they’ll probably walk away. Your intellectual property is directly linked to the future success and revenues of your start-up. You’ve got little or […]

Why Licensing is the Ideal Strategy for Today’s Pandemic Driven Healthcare Market

Every industry is feeling the impact of COVID-19 and in particular, healthcare is one of the most impacted industries. COVID-19 has put the MedTech industry at center stage. The pandemic is forcing healthcare to quickly adopt remote services for consumers. From disease detection, diagnostics, and treatment, to remote home care, […]

How to Get a Bigger Return on Your IP Investment

Your IP is an investment. But if you’re using it only to make and sell a single product or technology, you may not be getting the biggest return on your investment. Especially if your IP can be used in other markets or for different applications that generate additional revenue. That’s […]

Why Businesses with IP Have Higher Survival Rates During an Economic Downturn

Economic downturns are an opportunity for agile entrepreneurs and businesses to exploit the market turmoil by introducing new innovation and shifting their business model. One of the best ways to do that is through collaborations and partnerships that add value to existing products or services or create value with new […]

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