The digital transformation of health care, from clinical to claims information, is shifting the health care industry toward a new paradigm of delivering individualized care. To capitalize on this opportunity means shifting your strategy from a disconnected med-tech device to a linked data collection device that empowers the patient-consumer. One […]
One of the biggest mistakes in licensing is not doing due diligence before signing the licensing deal. Ending up in a reactive deal because an opportunity presented itself may seem like a good idea at the time. But don’t assume that a licensing agreement will take care of any problems […]
If you’re like many med-tech companies, you’re focused on running your business. The problem is the health care market is a moving target, and that means what exists today will be different tomorrow. Focusing on only a single “go-to-market” strategy is putting all your eggs in one basket. If you’re […]
Don’t’ let this happen to your start-up. You spend all your money on hiring the right people, developing your IP, travel to meetings, investor presentations, legal fees, prototypes, marketing, and other expenses that just pop-up. One day your accountant tells you your current cash burn rate is only enough for […]
Pivoting into a licensing strategy isn’t just for start-ups and small emerging companies. It’s a core business strategy for just about any size company in any industry. Many of the largest companies pivot to a licensing strategy as a way to continue growing their business. One example is Nokia, one […]
