How to Use Licensing to Scale Your Cannabis Business “Nationally”

When a cannabis testing company with three labs wanted to expand their operations, they faced a daunting challenge. The federal ban on interstate marijuana shipments meant they must open their own labs in each state, requiring a lot of time and money. But that wasn’t their only option. Instead, they […]

Are You Overlooking Licensing in Your Marketing Strategy?

If licensing isn’t part of your marketing strategy, you can miss some new income opportunities. Licensing is often thought of as a separate strategy – either we use licensing to generate revenues or sell our products directly. But that’s the wrong way to think about licensing. On the contrary, licensing […]

Why Licensing is One of the Best Ways to Enter the Fast-Growing Latin America Market

The global marketplace is getting more educated and savvy about the value of intellectual property and licensing. It’s a global business that’s estimated to generate over $500 billion in worldwide royalty revenues annually. Nobody knows for sure just how big it is. But one thing is agreed on – IP […]

Why Telling a Good IP Story Gets Investors Interested in Funding Your Startup

Tell a good IP story and investors are interested in funding your start-up. Tell them the same old “we’ve got a great product and no competition” and they’ll probably walk away. Your intellectual property is directly linked to the future success and revenues of your start-up. You’ve got little or […]

Why Licensing is the Ideal Strategy for Today’s Pandemic Driven Healthcare Market

Every industry is feeling the impact of COVID-19 and in particular, healthcare is one of the most impacted industries. COVID-19 has put the MedTech industry at center stage. The pandemic is forcing healthcare to quickly adopt remote services for consumers. From disease detection, diagnostics, and treatment, to remote home care, […]

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