The First Thing You Must Do Before Licensing Rights to an IP

A video game company bought the trademark IP rights to a bankrupt video game company but failed to research the legal rights before buying them. After they started producing and selling the game, they received a cease-and-desist letter claiming they infringed on the IP. It turned out that the bankrupt company didn’t

Read More »

How to Leverage Evergreen IPs for Your Business

In intellectual property (IP), not all assets are created equal. A particular class of IP stands out from the rest – evergreen IP. This IP type has been around for years and has built up its value. Examples include major consumer brands, sports leagues, art designs, and patented products. Many

Read More »

Is Your Product Stuck in a Pricing Race to the Bottom?

If you’re stuck trying to compete in a commodity market, your sales can quickly decline in a pricing race to the bottom. But there’s a better way to compete in a commodity market. Licensing a well-known brand sets your commodity product apart from the competition and enables you to stop

Read More »

How to Use Licensing as a Nonprofit Funding Strategy

If you’re like most nonprofits, you face a big “business” challenge – funding. You rely on fundraising and the result is you spend a lot of time trying to find donors instead of fulfilling your social mission. But there is a better strategy to rely less on donations by creating income-generating activities. That strategy is licensing.

Read More »

Why Specialty Restaurant Brands Offer a Great Licensing Opportunity

When it comes to seafood in the US, Boston is the king, known for its delicious local seafood cuisine like New England (Boston) clam chowder, lobster rolls and raw oysters. Not only is it one of the oldest cities in America, it’s also home to some of the best and oldest seafood restaurants in America. It’s also a great place to find a market ready and customer tested brand for licensing.

Read More »