Med tech startups make many mistakes, especially when their primary focus is on their growth and survival, and resources (especially money) are scarce. They are either unaware of their go-to-market options or they only focus on a single make and sell option. The problem is there isn’t a single go […]
Earlier this week I was invited by Professor Bill Morris to be a guest speaker at his business strategy class at the UCI School of Business. Since the class focuses on starting a business, my presentation introduced students to licensing, how it works, and why it’s a game-changer for helping […]
Looking for a faster and less expensive way to improve or expand your current product line? Consider licensing in a market-ready incremental IP technology instead of developing it yourself. Recently a company that produces lighting products for use in emergency response vehicles licensed a white light disinfection technology. It fit […]
Raising capital is often the difference between success and failure. Finding a traditional funding source is often challenging, especially if you’re a start-up. In many cases, this type of financing is often unavailable or too expensive. But there is another option.
Most people generally think of intellectual property like patents, trademarks, and copyrights. But your IP is more than just a product, brand, book or software. IP extends into many formats including customer information, software source code, business models, databases, operations manuals, professional expertise and much more. These rights are different […]