With licensing, there’s no need to struggle to grow your startup or business internally, trying to raise capital by selling more equity and taking on the costly overhead. Instead, you reach out to partners who in turn license your IP for different products and markets, enabling your company to grow with no limitations and unlimited income opportunities.
If you’re like most MedTech companies, you’re focused on running your business. The problem is the healthcare market is a moving target, and that means what exists today, will be different tomorrow. Changing regulations, shifting customers, increasing competition, and an onslaught of new technologies entering the healthcare marketplace are just […]
Medtech product development is expensive. But there is a way to use licensing to partner with a company to help develop and launch your med tech into the market. A startup with surgical technology did just that. They partnered with a larger company and gave them exclusive rights to their […]
Joint venture licensing is used by both large and small companies. In the case of large companies, the goal of the JV partnering strategy is to acquire more customers, enter new markets or gain certain efficiencies, such as promotional costs. For startups and early stage companies, joint venture licensing is a good strategy to reduce operational costs and accelerate their growth.
I often speak with startups and experienced business owners about different ways they can use licensing to make their business more profitable. And I always get the same response – why has no one ever told them about these strategies before! That’s when I realized I needed to offer a training program just for startups and business owners to share the secrets of how to use licensing to launch a startup and grow a business.