Licensing a sports brand provides access into a lucrative fan market, where the sport and team popularity can translate into significant product sales. Some of the biggest brands include the NFL, Major League Baseball, Basketball, Hockey, NASCAR and Colleges and Universities. Sports brands typically look for experienced companies with a […]
Obtaining a license for an intellectual property such as a popular character can sometimes be an expensive process. If you lack the financial resources or the qualifications, there is another option you can use to get rights to that IP. It’s called a designated distributor agreement. This type of agreement […]
Today’s big corporate money deals are not buying tangible assets such as inventory, equipment and real estate. And big money finance deals are not being secured by tangible assets. The big M&A and financing deals are now targeting the most valuable business asset in the world – Intellectual Property. The […]
Trade secrets are one of your most valuable business assets and essential to your growth and competitiveness.It’s valuable because it’s something your competition doesn’t have. Trade secrets include inventions, know-how, and show-how information.
India has become one of the world’s foremost destination markets for brands, characters, entertainment, fashion, sports, and art properties. This in turn attracts growing numbers of multinational companies, and smaller and medium sized Indian retailers and manufacturers who now know the value of licensing.