How to Use Licensing to Expand Your Consulting Services Internationally

If you’re a business consultant looking to expand your reach internationally, licensing is a great option. Licensing is straightforward; you find a business in the same industry and agree to share (license) your brand, product, or service. Licensing enables you to grow your global presence without going through the tedious […]

How to “Harvest” Farm Intellectual Property with Licensing

From the seed a farmer plants to the harvest they reap, there is intellectual property on every farm. To protect and monetize this valuable asset, farmers need to understand what types of intellectual property are found on the farm and how they can license it. Let’s explore these two topics […]

Is Your Product Stuck in a Pricing Race to the Bottom?

If you’re stuck trying to compete in a commodity market, your sales can quickly decline in a pricing race to the bottom. But there’s a better way to compete in a commodity market. Licensing a well-known brand sets your commodity product apart from the competition and enables you to stop […]

How to Use Licensing as a Nonprofit Funding Strategy

If you’re like most nonprofits, you face a big “business” challenge – funding. You rely on fundraising and the result is you spend a lot of time trying to find donors instead of fulfilling your social mission. But there is a better strategy to rely less on donations by creating income-generating activities. That strategy is licensing.

How to Stand Out From the Competitive Crowd and Get Instant Customer Recognition

New therapeutic drug treatments are rapidly entering the market. They’re designed to treat all sorts of diseases from headaches to diabetes. It’s a multi-billion dollar industry that’s highly competitive. The challenge is how do you stand out not only from the competition but also to the consumer.

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