When it comes to seafood in the US, Boston is the king, known for its delicious local seafood cuisine like New England (Boston) clam chowder, lobster rolls and raw oysters. Not only is it one of the oldest cities in America, it’s also home to some of the best and oldest seafood restaurants in America. It’s also a great place to find a market ready and customer tested brand for licensing.
What happens if your company is growing so fast it can’t keep up with demand? For many companies, they wind up going out of business as they lose frustrated customers because they’re unable to deliver products. But for smart companies they turn to licensing as a strategy to quickly scale up their business.
Mickey, Winnie, Frado, Harry, and SpongeBob are billion-dollar brands. They’re characters who generate billions of dollars in retail sales. Pick the right one, and it can be a winning formula for increasing your sales. Kids and characters are big businesses. There are now more characters from books, TV shows, computer […]
If you’re creating and selling some form of art products – photos, drawings, artwork and crafts – one of your most important IP assets is your artist brand. A well developed artist brand builds recognition, promotes sales, builds market recognition, cements customer loyalty, and generates licensing revenues. Some of the best known artist brands generate millions of dollars in licensing royalty payments and are household names.
Licensing a sports brand provides access into a lucrative fan market, where the sport and team popularity can translate into significant product sales. Some of the biggest brands include the NFL, Major League Baseball, Basketball, Hockey, NASCAR and Colleges and Universities. Sports brands typically look for experienced companies with a […]
Museums use licensing to showcase their exhibits and generate revenues. Looking for a well-known, classic IP brand to license? Consider a visit to your local museum. Cezanne, Van Gogh, Renoir, are just a few of the museum “brands” you’ll find. In museum retail shops and outside retail stores, a number […]