They came into the conversation with something most IP owners don’t have. Data. Not just early feedback or anecdotal validation, but structured results that demonstrated the effectiveness of their technology in a measurable way. The kind of data that, on the surface, should remove uncertainty and make the opportunity easier […]
What the summer of 1989 taught me about what licensing really is — and what it isn’t In 1988, I was a licensing executive at Warner Bros. Consumer Products. And I can tell you firsthand: nobody thought Batman was going to work. Not the studio. Not the retailers. Not […]
He didn’t come to me asking if his intellectual property had value, and that’s what made the conversation different right from the start. That part was already clear to him, and honestly, it was clear to the organizations he had been speaking with as well. What he wanted to understand […]
The future of absorbent textiles is here — thinner, drier, and more sustainable. For decades, most absorbent products have relied on bulky padding, polymer layers, and plastic-heavy materials that compromise comfort and create waste. Saalt’s patented absorbent layer material changes that standard. Already a proven success at retail, Saalt’s innovation […]
For startups looking to scale, the challenges of entering new markets can be overwhelming. High costs, complex regulatory landscapes, and the need for localized expertise often prevent even the most innovative companies from reaching their full potential. Licensing offers a powerful solution, and Neuvokas Corporation is an excellent case study […]
Owning intellectual property (IP) is one thing, but turning it into a revenue-generating powerhouse across industries is another. That’s where multi-layered licensing strategies come in. This approach lets you create tailored agreements for different markets, ensuring your IP works harder for you while generating diverse revenue streams. Mountain Valley MD […]
For entrepreneurs and business innovators, growth and expansion often require a willingness to adapt and evolve. Imax, a global entertainment technology leader, has set an excellent example by transforming its business model from “make and sell” to “innovate and license.” This shift enabled Imax to solidify its position as an […]
