Magazine publishing is a 90 billion dollar worldwide business. Magazine publishers of all sizes recognize the value of expanding internationally, especially as their advertisers continue to globalize. Licensing is low risk strategy for magazine publishers looking to expand internationally, both in print and digital format. It’s an especially good strategy […]
Fashion Designers are artists who often fail to see their designs as intellectual property, and miss some big licensing opportunities. Fashion design licensing is big business, generating over 16 billion dollars in retail sales in 2013. It’s a strategy used by large and small designers to reduce risks, launch new […]
Information IP is what you know or do. It’s a niche market business that’s defined by what type of knowledge you are offering. Most information IP is protected under a copyright. In some cases, it’s a trade secret or know-how that’s protected as confidential information. Other types of information IP […]
Managing your IP assets are just as important as running your restaurant. You may have invented things, and not even realize it, such as a new lighting system or a unique operating procedure. To manage these IP assets successfully, you must know what you have.
Education is an industry that is undergoing rapid change, especially in the Internet. Where once the intuitions were the focus of the product of education, now the teachers are becoming the product of the colleges and universities. The Internet is playing a big part in this changing role of education. […]