Economic downturns are an opportunity for agile entrepreneurs and businesses to exploit the market turmoil by introducing new innovation and shifting their business model. One of the best ways to do that is through collaborations and partnerships that add value to existing products or services or create value with new […]
The digital transformation of health care, from clinical to claims information, is shifting the industry toward a new paradigm of delivering individualized care. To capitalize on this opportunity means shifting your strategy from a disconnected med-tech device to a linked data collection device that empowers the patient-consumer. One of the […]
Getting paid is one of the essential terms in a licensing agreement. Negotiating the right royalty rate makes the difference between generating income and creating a fortune. One of my clients discovered this the hard way. After they signed their licensing deal, they realized the royalty rate was too low. […]
I often speak with startups and experienced business owners about different ways they can use licensing to make their business more profitable. And I always get the same response – why has no one ever told them about these strategies before! That’s when I realized I needed to offer a training program just for startups and business owners to share the secrets of how to use licensing to launch a startup and grow a business.
Medtech has no boundaries. It’s a multi-billion dollar marketplace that spans the globe. And innovations and technologies are flowing in from worldwide as the industry undergoes rapid changes in patient care, legal and regulatory environment. Medical technology and life sciences companies of all sizes are creating new and effective devices […]